Hire Truckers Podcast

00:00 - 00:10
Aaron Craddock: Welcome to the Hire Truckers podcast where we interview experts in driver recruiting. We provide industry insights, marketing trends, and motivation to help you level up your recruiting game.

00:10 - 00:32
Ginger Craddock: Welcome to the Hire Truckers podcast. I'm your host, Ginger Craddock and today, I have Melanie Moore, the Director of the Internet. Welcome to the show, Melanie. So, Melanie, please share with us how you became known as the director of the Internet at Ozark Motor Lines.

00:32 - 00:54
Melanie Moore: So probably just within my first few weeks of being there, I went to take a picture of a driver and our operations director was out there and he was trying to introduce me to this driver and he couldn't remember my title. So he just said I was the director of the Internet and it just kind of stuck. But my official title is director of marketing.

00:56 - 01:09
Ginger Craddock: I love that. Well, I know not only with that driver, Director of the Internet stuck, but with our team, we always acknowledge you as the Director of the Internet. So it stuck with us as well. Yes.

01:09 - 01:14
Melanie Moore: You guys even sent me post it notes that say Director of the Internet.

01:14 - 01:26
Ginger Craddock: That's right. And it has your name and your official title. When I share with our audience that you are Melanie Moore, the Director of the Internet, it's official. We have it on custom, stationary.

01:27 - 01:30
Melanie Moore: Yes. It is always official if it's on custom stationary.

01:30 - 01:59
Ginger Craddock: In every way. In every way. And so today, you are joining us for a conversation specifically around social media and how to build and maintain an innovative social media strategy. And so when you think about that, what's the biggest value that you can share with our audience about building a cutting edge social media strategy?

02:00 - 02:40
Melanie Moore: So I wasn't originally in trucking, I came from other industries and in other industries, an influencer is the way to go. That's how everybody is really performing well on social these days and trucking, it's a little bit different because it's really hard to find a truck driver who can also be an influencer because they're out there making money. You know, they're out there driving. They're not worried about making a video for your content. And also there's a lot of turnover in So just because you have that driver there that week, they may not be there the next week because they may go on to another trucking job, another position.

02:41 - 03:21
Melanie Moore: But it's gold when you do find a driver who's willing to give you a video, send you a video. It's hard to manage that program with drivers because sometimes they're a little rough around the edges and not necessarily family friendly. When you're putting that on your brand page, you want it to be family friendly. So really the only way that you could bring them to task would be to put them on a contract, which a lot of drivers are either not going to be willing to do or it's not going to be worth it for them. They're not going to see the value in being put on a contract because it's not going to be enough money for them to disrupt what they do, which is driving.

03:23 - 04:01
Ginger Craddock: And along that area, along that line of putting them under contract and kind of those pain points, I could see possibly that that would also not be positive for the fleet because then the fleet is, you know, paying out for that and that's impacting their bottom line. So are there strategies and ways if you're not putting a driver under contract and and you're not using, let's say, influencers, what are you using that actually propels you forward?

04:02 - 05:02
Melanie Moore: I'm going to answer that question, but I thought of something. So yes, it would impact the bottom line, but when you have driver influencers for a brand, sometimes drivers who are watching that don't think it's real, they don't think it's genuine because they're being paid to say those things. So and, you know, drivers value honesty and integrity above everything else when, they're talking to recruiting or they're thinking about going to a job somewhere. So sometimes it can have a negative impact even if you do have an influencer on contract. But to go back to your question, so you can do what I like to call driver adjacent content where you utilize the people in safety, the people in the shop, the people that they see every day at the terminal or they talk to every day on the phone in your videos so that, you know, they can go and and see those people and and they get excited about seeing them.

05:02 - 05:25
Melanie Moore: And then also taking pictures of your your drivers because that's what drivers wanna see. They wanna see the achievements that other drivers are getting. They wanna see that a driver has gotten their name on a trailer because they've been there for twenty years, which is something that we do at Ozark. And it's a big deal to them. And they also get a a tiny toy truck with their name on it as well.

05:25 - 05:41
Melanie Moore: So, I mean, they love sharing that and shares are where it's at for engagement. So, I mean, that helps us with organic social. That's something we're not having to pay for. So that's absolutely amazing. So

05:41 - 06:01
Ginger Craddock: it sounds like you are being intentional to build a community within your social media strategy. Paint that picture for me a little bit. You're connecting the relationships that they naturally have. How are you using that to foster community? So like you say, you're not having to pay for the organic piece.

06:02 - 06:28
Melanie Moore: So by going in anytime somebody comments on something, as long as it's not something that needs to be hidden because it doesn't look nice in print, commenting on that, engaging with them, letting them know that you acknowledge what they're saying and that makes them want to come back. It makes them want to say more. They feel that they're valued. They feel that their opinion is valued and that goes a long way with building your community.

06:29 - 06:55
Ginger Craddock: It really does. Building community authenticity and trust is what I hear in what you're sharing about how you're fostering this community. I love that. And I love how you've tied in the other departments because when a driver is at the terminal, they're not just interacting with other drivers. They're interacting with the team as a whole.

06:56 - 07:10
Ginger Craddock: You know, it could be their recruiter, their safety, their dispatcher. And so I love that you're strategically including them in your community and in your social media strategy. I thought that was gold when we first heard that from you.

07:11 - 07:44
Melanie Moore: Yeah. And, you know, it makes people wanna be in videos too because they get that recognition and they get that connection with the drivers and the driver comes back and they say, hey, I saw you in a video. And they love that. And it's, you know, it's hard as a social media manager to convince people to be in a video. But once they have that push to be in it and that that little taste of fame as I like to call it, you know, they have built that connection and now they they're more willing to be in the videos.

07:46 - 08:13
Ginger Craddock: And actually, that reminds me of a conversation that I had with you. It seems like it's not uncommon when you or I ask a driver to be in a video that they will initially say no. But it seems like you shared something with me that was kind of a follow-up because it's not really a no. And then you have like this great follow-up and they'll go, yeah. Like they want to but they're unsure if they should say yes.

08:13 - 08:14
Ginger Craddock: What was that?

08:14 - 08:21
Melanie Moore: So it was don't ask if you can take a picture of them, ask if you can take a picture of them with their truck.

08:22 - 08:23
Ginger Craddock: That's That was it.

08:24 - 08:41
Melanie Moore: That is bold. Is the trick because they love their truck. They're very proud of their truck and they want to be seen with their truck and then they're like, hey, can you send that video to me so I can share it with my family and on my personal? And I'm like, absolutely. That's

08:41 - 09:01
Ginger Craddock: greatness. And so when social media managers and marketers are thinking about what type of video to take, what type of photo to take, When you're asking that driver, hey, can I take a picture or a video of you with your truck? What kind of angles are you looking for? What tips and tricks do you have around that?

09:01 - 10:19
Melanie Moore: So as far as photos, you know, you can go online, go search Instagram for photo tricks and things like that. You don't need anything fancy, you can just use your phone and take really great pictures but the tips really elevate those pictures and make them look like they're, you know, commercial photography even if you don't have a commercial photographer and that always makes ads look better, it makes your page look more polished and that's kind of what you're looking for if you're really wanting to elevate your brand as a trucking company and get people interested in it have really beautiful images on top of the videos because drivers are Facebook centric. It's very weird because in any other industry, you know, people are looking to Instagram, TikTok, all video format, but there because of the demographics that drivers are, they're still primarily on Facebook. And so it's a little bit different when you're trying to figure out what you're going to do for your social media because you do want a lot of pictures. But of course, you do wanna continue to make video so that you can get that next generation of drivers who are coming through.

10:20 - 11:07
Ginger Craddock: And I like how you're sensitive to the audience and where they are and you're creating content appropriate to where your drivers are and how they prefer to interact. You touched on something a minute ago about engaging with the community and what comments are appropriate to keep and when you need to hide them. And so how do you handle engaging the community and what I view you when I see how you run your department and your strategy as five gold stars? So how do you handle engaging the social media community with five gold stars? Help me see what that looks like and how you how you do that.

11:07 - 11:32
Melanie Moore: Well, think it helps that I do come from a communications background. So I do have the knowledge or the PR know how to respond to comments in a way that is appropriate, is tasteful. So even if somebody does get a little feisty or a little spicy, I can come back at them in a way that I I like to call it nasty nice. But

11:35 - 11:47
Ginger Craddock: and I think we all have a little bit of nasty nice because we have to be sweet and spicy sometimes to navigate the terrain in a respectful way.

11:47 - 12:15
Melanie Moore: Yes. And then you have to get your point across respectfully but Yes. Sometimes it is what it is, especially when it comes to like rules and regulations in the trucking industry. So sometimes you have to navigate that. But yes, coming from a communications background really helps me know how to appropriately respond to comments and it gives me that edge that, you know, a lot of people think that just because they have social media, they can social manager.

12:16 - 12:32
Melanie Moore: And that's not the case. You're not just going on there and posting a picture and just liking people's comments and calling it a day. You have to respond to them. You have to build that community, build that engagement. It's a twenty four seven job.

12:33 - 13:20
Melanie Moore: So that being said, since it is a twenty four seven job, you know, I have to have some sort of work life balance. So I have set up filters which help hide automatically any kind of comment that's got certain words or certain verbiage in them that, you know, wouldn't look nice on our page and that way it gets hidden and I can always the next day take a look at it and see, did the computer get it right? Does it does it need to be hidden or is that something that I can unhide and that it can be seen. Is it okay? But it kind of gives me the peace of mind to sleep at night knowing that anything that's got curse words or inappropriate language is going to be automatically hidden.

13:20 - 13:48
Melanie Moore: It also helps if you put in like an h t p p colon slash back slash back into your settings for the words that you wanna hide because that helps hide those spam links that that people like to leave on there. So that was one of the things and also Vercel is like a common link shortener that that people use to post those spam links. So I had it hide the word Vercel too.

13:49 - 14:23
Ginger Craddock: And see those are great pro tips because you're in it every day. So most social media teams are, strapped and and feel the compression of time and the volume of responsibility. And so how do you or when do you use automated responses to kinda help with that in addition to the hiding that you've just mentioned? Are there any other tools or tricks that you do related to automated responses?

14:23 - 14:58
Melanie Moore: So I do have automated responses, especially in our DMs, particularly outside of business hours. There's one that lets them know that I'm away and then I'll get back to them as soon as I can. That way they get some sort of response even if you know, I'm sleeping or if it's a weekend and I happen to go to a play or something like that where you have to have your phone on silent. So, you know, that way it kind of covers my bases, but it makes them feel like they're not ignored either. It's particularly it comes in handy.

14:58 - 15:12
Melanie Moore: A lot of people don't realize that social media managers are the gatekeeper of of your brand and everything that comes into it. So a lot of people don't realize that social media managers get DMs about safety.

15:14 - 15:37
Ginger Craddock: When you shared that with me, I know what we see on our side managing multiple fleets. And so we've seen that, but you're the first person that has actually shared that with me outside of our organization. So unpack that for me, what you're seeing in the DMs and how does that impact your reputation management?

15:37 - 16:26
Melanie Moore: So whenever I get a DM that's about safety, I take it seriously because we as a company take safety seriously. And I know that our safety team would want to know that this is going on. So as soon as I get something that's safety related, I will screenshot the messages and I will send them to our safety team in an email and getting an email from me is kind of like a, red flag Melanie sending an email on a Saturday. So maybe I should look at it. So especially, you know, if they said our driver came over into their lane or something like that, the safety team can get the truck number, the location and the time and they can use the Lytics camera footage to look at what happened.

16:27 - 16:53
Melanie Moore: And from there, they're able to coach the driver. They're able to give me more information about what happened so I know how to respond to the customer. And that way I can say, hey, even if I don't have an answer yet from safety, I sent this over to our safety department and they're going to look into it. Because I want them to know that it's important to us and that whatever happened to them did not go unnoticed and that helps deescalate the situation.

16:54 - 17:44
Ginger Craddock: It really does. And I think as we talk about this as organizations or fleets or whatever side of the business we're coming from, a safety department, we have processes in place for processing safety concerns with the driver, with the public. But what we're seeing in the real world is people aren't necessarily gonna pick up the phone during business hours and call our safety departments. They're not going to send an email to the safety department, but they where are they spending time And they're just gonna say what they're thinking, what when they're thinking it on social media. And so I love how you're able to deescalate.

17:44 - 18:32
Ginger Craddock: You're able to help that person see that they are seen, that they are recognized, that you empathize with them, that you care, that you've that you're responsive. And the way that you're responsive, Melanie, is how your fleet Ozark is perceived as being responsive. And so you're building that bridge of reputation management between what you're doing and your executives because they understand the impact of safety and negative things that are put out there. And so they can see how that impacts your bottom line in recruiting drivers. And what what are some of the other areas that it could potentially impact the bottom line?

18:32 - 18:34
Melanie Moore: For reputation management or

18:34 - 18:43
Ginger Craddock: Yes. Or anything. Where where are ways that you're able to help protect that bottom line because of what you and your team are doing?

18:44 - 19:25
Melanie Moore: I mean, it helps our brand knowing that we are responsive, knowing that we do go in there, we check everything we are and they know it's a person. They know I'm not just a computer that's sending automated responses. They know that I'm tuned in and a lot of the time if somebody is sending a message like that, they're mad. Like, mean, how many times have you been on the road and somebody's cut you off and like in that moment, you're mad. You may have time to calm down about it later, but I I know the other day I was cut off and I I came home and I was like, will never believe what this Tesla did to me.

19:28 - 19:48
Melanie Moore: But I think it just helps knowing that you're talking to a real person, they are going in, they are finding out what's happening, you are not being ignored and acknowledging to them that they are an important part of us keeping the road safe because of the information that they gave us.

19:49 - 20:08
Ginger Craddock: A % and and a real it takes a real human to demonstrate empathy. And that's one of the things that you do really well, Melanie, in terms of how you write your content as well as in how you respond to drivers and to the public.

20:08 - 20:33
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20:33 - 20:39
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20:39 - 20:44
Ginger Craddock: What is your approach to social listening on driver groups?

20:45 - 21:22
Melanie Moore: So we have made it a point that we are not going to censor our driver groups. Those groups are for drivers. They were started by drivers, we were just kindly invited to join. But those are a great tool if you're in them to see what's going on, to see what drivers are really thinking about changes, what they're upset about and it gives you the opportunity to go in to operations, maybe see their driver manager and say, hey, I think you need to do a temperature check on this driver because they're upset about something. And, you know, I won't necessarily always say what they're upset about.

21:22 - 21:30
Melanie Moore: They could always go to the group and see what they posted. But I do want them to know that it's important that they have a conversation with that driver.

21:31 - 22:02
Ginger Craddock: And I think about how I navigate my personal relationships and my team relationships. I'll give a family example, and and I do this same thing with my team. But a family example is when our children were growing up, I would and especially when they got to be young adults and they were out at at college, and I would I would tell the daughter, hey, touch base with Aaron. He's got some stuff going on. I think he would enjoy talking to you.

22:03 - 22:21
Ginger Craddock: And to your point, I didn't I never I can't think of a time where I shared what it was. I was just like, hey, touch base. I do the same thing with my husband, with the children, or with a family member, with in laws or aging parents. Hey, Carl, Do you mind just touching base with so and so? You you know?

22:21 - 22:46
Ginger Craddock: And and I can't think of an instance where I tell what the what is. But it gives them opportunity to build trust, demonstrate compassion, and just be there at the right time. And just let that person share what they want to share. And so I love how that builds trust, how that builds community, how that builds relationships. I've I've seen the power of that.

22:47 - 23:05
Ginger Craddock: Like I said, from family all the way. It it's one of the most powerful team building tools in my opinion. And it keeps us from falling into that dangerous pit of gossip. Like, I have zero tolerance. If if you want me to not trust you, you gossip.

23:05 - 23:23
Ginger Craddock: Like, don't come to me with gossip. Like, that will sever my trust with you, and it'll take a lot to build it back. And so I think the way that you're handling that is just such a respectful way to build community and build trust and also demonstrate empathy.

23:23 - 23:45
Melanie Moore: Thank you. And I'll say I think just because they put something on social media and say that's what's bothering them, that might not actually be what's bothering them. Unpack that for me a little bit more. Paint the picture of what you mean by that. So if somebody says that they're mad about, I mean, it could be something silly.

23:45 - 24:08
Melanie Moore: They they they're mad about the other person who is in the break room at the I mean, it could be absolutely silly. They're not mad about the person in the break room. They're mad about something else. There's something else going on either in their personal life or in their professional life and they need to talk to somebody about

24:08 - 24:27
Ginger Craddock: That's a beautiful example and just absolutely true. Yes. Yes. We are whole people with so much going on in our lives that the person in front of us has no idea of. And so that's really good, Melanie.

24:27 - 24:28
Ginger Craddock: That's really good. So

24:28 - 24:48
Melanie Moore: true. Think it's harder for drivers because they are out on the road. They don't always have somebody to talk to. So I think it is harder for them to voice exactly what's going on with them because they're not used to having somebody to talk to about it and I think that's important that's important why we should reach out to them.

24:49 - 24:59
Ginger Craddock: Agreed and the way that you are helping make those connections. Hey, touch base with so and so. Yeah. I I love that. That's beautiful.

24:59 - 25:12
Ginger Craddock: That's beautiful. Thank you, Melanie. So I have heard you say this, use this saying in regard to social media. You said, it's not a crock pot. Help us.

25:12 - 25:18
Ginger Craddock: What do you mean social media is not a crock pot? Unpack that for us, please.

25:18 - 25:43
Melanie Moore: Social media is not a crock pot. You can't just set it and forget it. So I mean, yes, you can schedule things ahead of time. Yeah, definitely use those scheduling tools, they will make your life easier. But because the algorithms on social are always changing and because what your audience wants is always changing, what gets in front of your audience is always changing.

25:44 - 26:01
Melanie Moore: You have to change with it. You have to run tests. So recently, I was running hashtag tests to see if posts with hashtags work better than posts without hashtags because for years, that was the thing. Put a hashtag on it. People will search for the hashtag.

26:01 - 26:23
Melanie Moore: And I started seeing other people in the industry say that it didn't matter. So I was like, does it or not? So I started running those tests. Yeah, I started running those tests myself and it didn't make a difference. Tests with hashtags versus not with hashtags were performing the same.

26:23 - 26:53
Melanie Moore: I mean, did depend more about what the content was. So if it was, you know, a picture of a bunch of drivers at orientation, of course, it had more engagement because those people in the picture are sharing it. So shares are where it's at for us when it comes to getting that kind of engagement, comments and shares for sure. And then of course, video does get some content for us. But yeah, definitely.

26:53 - 27:25
Melanie Moore: And I was gonna say something about, oh, guess and check. So when it comes to the strategy, I also do guess and check-in addition to the crock pot. So, yeah. So there are things that you wanna try like memes for example, to see how they go over with your audience and see how how that performs. And so I've had times when a guess in check has gone really great.

27:25 - 27:33
Melanie Moore: And I've had times when a guess in check has just flopped on its face and it's been awful. And I'm okay with admitting that because we all make mistakes.

27:33 - 28:16
Ginger Craddock: Well, and either way, I love that you call it guess and check instead of a b testing because I'm like, really guess and check. You are mastercrafting communication. It is guess and check because oftentimes what we think is gonna land really well or in a specific way doesn't, and things that we think are not gonna land well end up outperforming our expectations. And so what's an example in guess and check, in your guess and check world of a post that exceeded your expectations and one that you're like, oh, we won't do that again, Because we and we we'll call it a learn. It's it's a win

28:16 - 28:35
Melanie Moore: or a learn. Yes. It's a win or a learn. So one post in particular that did outstanding that I thought at the beginning, was like, this sounds really dumb. So there was a trend going around because of a YouTuber where he says, what's up brother?

28:35 - 29:08
Melanie Moore: And I just went around with my phone and you're supposed to like hold up your finger and say, what's up brother? And I did that to a bunch of people on the yard and just kind of approach them, said it, they had no idea what was going on. They were like, here comes that crazy girl with her camera. So and it was just their genuine reactions to it and people responded really well. We had like 70,000 views on TikTok, which is way above anything we normally get on there.

29:08 - 29:18
Melanie Moore: And it's because a, it was trending and b, people just really enjoy those genuine reactions. They wanna be entertained. They don't wanna be sold to.

29:20 - 29:27
Ginger Craddock: That's good. People wanna be entertained. They want authentic interactions. Yeah. Not to be sold.

29:27 - 29:29
Ginger Craddock: I love that. And then I love that.

29:29 - 29:48
Melanie Moore: Something that failed or or I learned from was I did a meme with when Taylor Swift was on tour when, Travis Kelce was scooping her up on the stage and, it was about, you know, I tied it into trucking. I thought it

29:48 - 29:48
Ginger Craddock: was really

29:48 - 29:54
Melanie Moore: cute and they did not care about it the way I knew.

29:55 - 30:14
Ginger Craddock: And as someone as a as the director of the Internet and someone who traveled to Paris to see Taylor Swift in person, this was a little disappointing that it did not translate the way because it had the masculine person in there, but it it just didn't land. It was a learn.

30:14 - 30:23
Melanie Moore: Yeah. And and the thing is it was performing well with other brands and in other industries, but not trucking.

30:23 - 30:55
Ginger Craddock: Yeah. And so I love to learn. I love to win and learn. And so as we wrap up today, one of the things that you do really well in addition to your empathy and sensitivity and and way to build community and see people, the other thing that you do really well, Melanie, is you create wow moments on social media. So how do you create unexpected wow moments on social media?

30:55 - 30:58
Ginger Craddock: I'd love an example of something where you've done that.

30:58 - 31:34
Melanie Moore: So I think that my willingness or want to be able to create those wow moments come from my time in commercial real estate. We did something called surprise and delight where you would surprise and delight your customers. And I wanted to do something like that for the drivers because it's so hard when they're all over and not necessarily all of them are gonna be able to come to the Memphis yard. I wanted something that included everyone. So last year for Easter, we did an Easter egg hunt.

31:35 - 32:00
Melanie Moore: And inside of the eggs were little prizes for drivers who found them, but we didn't do it just in Memphis. I used my connections with the shop to send eggs to other terminals. And so the shop guys got in on it, they were hiding the eggs and, you know, they were excited to be able to give the prizes to the drivers when they found the eggs They'd be like, hey. I found this egg. What's this about?

32:00 - 32:32
Melanie Moore: So and then for the other terminals, since they may not be able to get by the company store ever, we sent hats. So they got little Ozark hats for when they found the eggs. So it was something that was an easy thing to give them and, you know, it's advertising for us because they're gonna wear the Ozark hat. Truckers love their hats. And and it was just a way to include everybody and have a little fun.

32:32 - 32:35
Melanie Moore: And of course, we got content out of it as well.

32:37 - 32:49
Ginger Craddock: So I love that. So what are some examples of things that you put in the eggs for drivers? You mentioned prizes and you mentioned the hats in the one area, but what were some of the other prizes that you put in there

32:49 - 33:14
Melanie Moore: for the drivers? So for the Memphis yard, it was just credit to the company store. They could just pick out anything they wanted and for some people that might also be a hat. But for other people, you know, they may need something, they might want a shirt, They might need a new safety helmet or something like that. So I mean, it is something that they can get and they can get what they wanted.

33:14 - 33:35
Ginger Craddock: I love that. I love that. And in this unexpected wow moment that you created for drivers and not only drivers for the whole Ozark team, all the departments, was there possibly dress up character involved?

33:37 - 33:42
Melanie Moore: Yes. I dressed up as the Easter bunny. I'll do anything for content.

33:44 - 34:16
Ginger Craddock: I love it. And so when when we were there visiting, you still had the Easter bunny costume and in particular, you had the head. And so I remember coming to Ozark and you had on this beautiful spring dress and you put on the Easter bunny head. So not only does it create good social content, but when we're talking about wow moments, wow moments impact the hearts of people. And it elevates our our, our day.

34:16 - 34:56
Ginger Craddock: It elevates our culture. It connects us back to what you said about community. Yes. And just kinda puts a little spark or skip in everybody's day. And so not only do I have pictures of you with the great Ozark logo in the background and you've got the bunny hat on or the bunny head on, but also our owner of the Hire Truckers brand and the Trucking Clicks brand, you know, this masculine, you know, sick, sick guy, he's putting the Easter bunny helmet on and, like or or the the head, the costume head on, and I couldn't believe it.

34:56 - 35:48
Ginger Craddock: And so even with your vendor partners, it it's creating this great sense of community in an industry that can be really demanding no matter what part of the industry you're serving. And so I love how you see people. I love how you elevate and serve with excellence. Everything that you do, Melanie, in social media strategy and marketing, not only for Ozark, but Melanie, as we wrap up, I just personally wanna say how much I appreciate you for not only doing that for your company and for your brand, but also you are one of the women that I know personally that's expanding the mountaintop. And what I mean by that is you're expanding the mountaintop of leadership for women in our industry.

35:49 - 36:16
Ginger Craddock: And so thank you for doing that. You have shared some tips and some ideas here that are gonna help others in our industry level up their social media strategy. And so thank you for being a professional that does that for others. I appreciate you so much, and, thank you for your time today. Melanie Moore, director of the Internet at Ozark Motor Lines.

36:16 - 36:17
Ginger Craddock: Thank you.

36:17 - 36:30
Aaron Craddock: Thank you for joining us today. Our goal with the Hire Truckers podcast is to provide industry insights, marketing trends, and motivation to level up your recruiting game. If we added value, take a few seconds to share this with your network. Have a great week.