Truck Driver Recruitment Marketing

Hires at scale.

Hire Truckers partners with established 200+ truck fleets to tell a stronger story, reach the right drivers, and turn recruitment marketing investment into measurable hires.

Confident truck driver standing in front of an 18 wheeler
  • Cost per hire

    22.6%

    Lower on a national OTR fleet

  • Lead-to-hire

    2.2×

    Stronger conversion to ATS hires

  • Avg Saved Per Hire

    $1,000+

    across multiple enterprise fleets

01 Hire outcomes

We measure hires.

We help our nations largest fleets, vendors, and agency partners, invest $20,000 - $1,000,000 per month in effective marketing to fill trucks at scale.

02How It Works

The Scale Method

Every fleet is different. Here is how we work.

  1. 01

    Position

    We meet with your team to uncover what makes your opportunity attractive to the right drivers. Then we turn those insights into stronger positioning, messaging and creative.

  2. 02

    Attract

    We take your story to the right markets, audiences, and driver communities using the channels most appropriate for your hiring goals.

  3. 03

    Convert

    We give drivers the right ways to respond through calls, lead forms, and full applications, supported by AI and automation where they improve the driver experience.

  4. 04

    Scale

    We connect recruiting and retention outcomes to granular campaign data, identify what is working, and find opportunities to scale your fleet or fill empty trucks.

03Beyond Lead Generation

A recruiting strategy built around your fleet.

01 / 05

Story

Employer Positioning & Creative

Drivers need a reason to choose your fleet. We help uncover and communicate the parts of your opportunity that matter most.

Learn more
04Proactive Client Success

You should never have to wonder what is working.

Recruiting analytics dashboard on a laptop showing hires, leads, cost per hire and geographic performance

Throughout the month

We share new platforms, tech, and or strategies we are testing, what is changing and where we see opportunities or problems.

Monthly review video call with recruiting dashboards presented on screen

Every month

We meet with your team to get authentic feadback from you and your recruiters on what is working / not working on your end, and we share what is working with campaigns.

Quarterly strategy video call with the Hire Truckers and fleet teams

Each quarter

We realign the strategy with your hiring priorities, biggest wins, pain points, growth targets and opportunities to scale.

*We count it as a failure when you have to ask for an update we could have provided proactively.

05Built to Launch

Changing recruiting partners should not interrupt hiring.

Hire Truckers has guided large fleets through vendor changes, campaign migrations and multiple ATS transitions. Our team handles...

  • Campaign setup
  • Creative
  • Landing pages
  • Call and form routing
  • Lead-delivery testing
  • Integrations

You do not have to replace everything on day one. We can begin alongside your existing recruiting program, prove performance, and scale hires from there.

Let's Talk

Let's map your path to hires at scale.

Meet with our team to discuss your hiring goals, current performance and opportunities to produce more hires or cut marketing cost. We will determine whether Hire Truckers is the right partner and what it could take to reach your goals.

  • Built primarily for fleets with 200 or more trucks
  • Programs begin at $20,000 per month in marketing investment
  • We work with select fleets where we can add the most value
(205) 523-4744

Send us a message

We'll be in touch within one business day.

Built primarily for fleets with 200 or more trucks. Programs begin at $20,000 per month.