How It Works

The Scale Method

Position. Attract. Convert. Scale.

  1. 01

    Position

  2. 02

    Attract

  3. 03

    Convert

  4. 04

    Scale

Man in workwear pointing at the Scale Method agenda rails
02Position

Your jobs, your story.

The work starts with a meeting so the ads are not guessing. You sign off on the words and the assets. Then spend starts.

  • Sit down first.

    We meet to lock the aim: campaign goals, who you are hiring, what you can spend. The work starts here so the ads are not guessing.

  • Write it so you can stand behind it.

    Those decisions become a job description and ad copy. You sign off. If you would not put your name on the words, they do not go out.

  • Build the actual assets.

    Then the landing pages and creative the driver will actually see. You sign those too. Spend starts after the package is yours.

Attract takes that signed story to market.

03Attract

Put it in front of the right people.

We run your jobs where drivers already look. Our Omni-channel approach employs popular channels and markets as well as our own Hire Truckers job site.

  • Drivers already live in these feeds.

    They search a route on Google. They scroll Facebook at a truck stop. They tap Indeed between loads. The story has to show up there, not only on your site's career page.

  • Not every channel. The ones that hire.

    We match the mix to the fleet: job boards, paid social, search, the Hire Truckers job site. Spend follows the channels that produce the hire.

Convert gives that interest a way to respond tonight, not whenever.

04Convert

Make it easy to respond and hard to waste.

A driver on a phone at 9pm is not filling out a long application. A recruiter inbox full of people you cannot hire is not conversion.

  • Short forms capture driver interest...

    while a full application form get's abandoned. The driver saves time and you can filter out unqualified candidates before reaching out for full application data.

  • Do not let the night kill the spend.

    On-page chat catches the driver already looking. After-hours phone AI keeps the conversation moving when your desk is closed.

Scale ties that activity to hires.

05Scale

Tie activity to hires.

We connect campaigns, messages, markets and candidate actions to actual hires, so you can see what produced drivers, not just leads.

  • Put spend behind that.

    Once we know what produces hires, we eliminate the waste and put your money to work where it's most productive

06How We Share Results

A weekly, monthly and quarterly cadence.

Every fleet is different. The reporting rhythm is not. You always know what we are testing, what is producing hires, and where the program should go next.

Throughout the month

We share what we are testing, what is changing, and any opportunities or problems as they show up, so you are never waiting until month-end to know what is happening.

Every month

We review hires, leads, cost per hire, calls vs forms, channel feedback and geographic performance: the numbers that show whether recruiting is producing quality hires.

Each quarter

We realign with hiring priorities, growth targets and scale opportunities so the program stays pointed at where the fleet is going next.

Let's Talk

Let's map your path to hires at scale.

Meet with our team to discuss your hiring goals, current performance and opportunities to produce more hires or cut marketing cost. We will determine whether Hire Truckers is the right partner and what it could take to reach your goals.

  • Built primarily for fleets with 200 or more trucks
  • Programs begin at $20,000 per month in marketing investment
  • We work with select fleets where we can add the most value
(205) 523-4744

Send us a message

We'll be in touch within one business day.

Built primarily for fleets with 200 or more trucks. Programs begin at $20,000 per month.