Hire Truckers Podcast

00:00 - 00:10
Aaron Craddock: Welcome to the Hire Truckers podcast where we interview experts in driver recruiting. We provide industry insights, marketing trends, and motivation to help you level up your recruiting game.

00:10 - 00:31
Ginger Craddock: Welcome to the Hire Truckers podcast. I'm your host, Ginger Craddock. Let me start today with asking you a question. How did you end up in your current career path? Am I correct in assuming it wasn't a straight line?

00:31 - 00:58
Ginger Craddock: I know my career path has not been. And each time there's been a curve, it's been an opportunity for me to level up. So today's guest is Ricky Becker and she literally fell into trucking. Ricky is the director of contract services at Admiral Merchants Motor Freight. So Ricky, welcome to the podcast.

00:58 - 00:59
Rikki Becker: Thank you. Hi.

01:00 - 01:08
Ginger Craddock: So okay. How did you literally fall into trucking? Tell us more. We wanna know this story.

01:08 - 01:31
Rikki Becker: So when I was, I don't know, early twenties, I was the director or manager of cosmetics for Macy's stores. A few of them. Handled all sorts of counters within Macy's. Morning of Clinique free gift, which everybody knows gift with purchase. I was getting bags in the back room, and a box fell on me, and I tore my ACL.

01:31 - 02:05
Rikki Becker: So as we all know, tearing your ACL means you can't walk very well for a while, and I was at home recovering and looking for a desk job. And here popped up Transport America recruiter, no experience necessary, sales background. I applied, and they offered me the opportunity to come out of trucking. They said if you the reason that the the HR manager gave me was if you can sell lip gloss to a lady that has 30, you can sell a trucking job. And that's how I fell into trucking.

02:06 - 02:52
Ginger Craddock: I love that. And so when you look I love cosmetics to trucking. And then number one, I'm sorry that you you the box fell on you and you tore your ACL like that gritty and and painful. But Ricky, I'm so excited that you are in trucking because you're solutions oriented, you're innovative, and the connection that I see is not just that you could sell a lady that had 30 lip glosses, 31, you know, one more, but that I see your care for people. Like you genuinely are excited about the person that you see in front of you and you genuinely care about people.

02:53 - 03:03
Ginger Craddock: So how did that piece of working with clients at the counter translate to working with drivers? Two very different demographics.

03:04 - 03:33
Rikki Becker: Right. You know, I never even thought about it, but it is very similar. You have a sales event, or you have a, you know, makeup event, or what have you, and it's all about the relationship building that you've built with that customer, and essentially the drivers and the agents and what have you are our customers. Without them, we have nothing. Same goes for the cosmetic counters where without them, we have nothing.

03:33 - 04:02
Rikki Becker: So very important. It taught me communication skills. It taught me relationship building, empathy, when to walk away. It taught me all all of those very valuable experiences, and it just it taught me everything. So, yeah, cosmetics and trucking, even though I thought going to trucking would be easier, then, you know, the lady mad at me because her foundation was, you know, just cash any food.

04:02 - 04:10
Rikki Becker: It's definitely not. It's much harder. I was very naive coming into it, but I wouldn't see anywhere else now. So

04:11 - 04:26
Ginger Craddock: A 100%. There is something about trucking that once you get in it, the stories of the people, we stick. Yeah. We stick in trucking. So you shared something just then.

04:27 - 04:45
Ginger Craddock: It's the relationship with the people, relationships with the driver, the empathy, those other characteristics. But you said something there that I've not heard many people say is knowing when to walk away. Unpack that insight for us, please.

04:46 - 05:15
Rikki Becker: I think one thing I've taught my recruiters over the years is, you know, they're pounding that driver that just applied. They're, you know, the driver hasn't come to orientation or they're, you know, you can tell they're kind of wishy washy. Not every trucking company is for every driver. Not every trucking company is the right fit for every trucking employee. It is okay to say, you know, we are not a good marriage.

05:15 - 05:28
Rikki Becker: Let's just part ways. And that's okay to do. You know, maybe it's the wrong time, maybe it's the wrong, you know, what have you. But it's okay to say, you know, call me when you feel like this might be a good fit, and just be done.

05:29 - 06:20
Ginger Craddock: And the thing that comes to my mind there is that knowing when to walk away, it actually demonstrates empathy and an awareness of what the driver needs. And I like that you touched on it could be some things going on in their personal lives or in their path that they're wanting to develop that they're not quite ready to make the move yet. It could be that the combination of the job or the company may not be the right fit. And, you know, that's something that I know is we have a really sweet spot in who we do business with, but truly we're not the right fit for everyone that needs our services. And also they're not the right fit for us always too.

06:20 - 06:21
Rikki Becker: Right.

06:21 - 06:39
Ginger Craddock: And so that's such an important life lesson no matter where we are in the path of our career and whatever our role is. And so I hear that as you do that, you're actually demonstrating a tremendous amount of respect for the driver.

06:40 - 06:58
Rikki Becker: I agree. I agree. It's definitely a life or a learned trait. I remember when I started, it was you would take it so I would cry, and I would take it personally when a driver ghosted me. And what it really boiled down to was, like you just said, it just wasn't the right time, and that's okay.

06:58 - 07:00
Rikki Becker: We'll be here when it is. So

07:01 - 07:10
Ginger Craddock: And it allows space for the right drivers that are ready now too, and and moving quicker and more efficiently.

07:10 - 07:11
Rikki Becker: Mhmm.

07:11 - 07:27
Ginger Craddock: And so you've worked in different types of freight and with a couple of different companies. I'd love to hear what stood out to you, Ricky, when you joined Cardinal Merchants.

07:27 - 07:43
Rikki Becker: Oh, gosh. This is gonna be so an interesting thing to unpack. So being in trucking for a few decades, you you tend to feel like you know you know everything. I can't learn anything else. You know, I know all about no touch, you know, turnover, all the things.

07:44 - 08:04
Rikki Becker: I interviewed with Admiral Merchants quite a few years ago, and fortunately didn't get the role because they promoted from within. Again, right time, right place. The role opened up, and here we are. I had no idea what I was getting myself into. Very unknowledgeable about oversized freight.

08:04 - 08:31
Rikki Becker: I didn't know you needed a permit to move through city or towns or states for that matter. I didn't know any of this. And so coming in, again, felt very educated, and look at me, the recruiting director that knows all this stuff, and I got here and I knew nothing. So it was a very eye opening for me, but also I'm so glad I did it because I'm growing. And it this is so it's such a cool side of trucking.

08:31 - 08:50
Rikki Becker: Trucking's all cool, but this is just really neat to see some of the crazy things we haul down the road. I mean, rubber ducks, giant, you know, wagons, like just military or silos, all kinds of really, really cool, cool, fun stuff. Airplane wings is probably one of my favorites. So

08:52 - 08:58
Ginger Craddock: That is so exciting. And and how you qualify those oversized drivers is

08:58 - 08:58
Rikki Becker: So different.

08:58 - 09:18
Ginger Craddock: That hauls this unique freight really makes a difference as well. And that's another thing, Ricky. When I met you, it is not only your enthusiasm and your care for people, but that you are growth minded and that you're always learning. I mean, those are my people. That's my tribe.

09:19 - 09:54
Ginger Craddock: You know, it's the the professionals who are always learning, always growing, leaning in leaning in. Like, it's it's exciting. There's something contagious about that and something life giving about that. Now you mentioned, you know, there's a real changing of the guard in terms of drivers aging out, people that have been in the roles of leadership within trucking. You know, all of that's aging out of one generation and into the next.

09:55 - 10:22
Ginger Craddock: You shared something with me about that time when you interviewed with admiral merchants and you didn't get the job, the internal the internal candidate got the job. Would you share with me a little bit more about that and how Admiral Merchant's prioritizes when possible developing that talent pipeline from within and externally. I think your story illustrates that beautifully.

10:22 - 10:37
Rikki Becker: Yeah. So I had applied for this parole back five plus years ago, and very long interview process that day. I was here all day. Just fell in love with the company. Met with the owner, met with just every everyone.

10:37 - 10:43
Rikki Becker: Very long. I left here thinking it's fine. I got it. And unfortunately well, no. Not unfortunately.

10:43 - 11:05
Rikki Becker: The person that I was between myself and then a current employee who had been here for a long time. She ended up getting a role as she should. I was sad at and then I was very happy for her. She, in this this last fall, was then promoted to the director of operations. I saw the role pop back up, so I applied.

11:05 - 11:27
Rikki Becker: I came in here, and they said, we've already interviewed you. Let's talk about potlucks and fantasy football. And I left here, and before I got ten minutes down the road, I received the call. So it was just it was a company I felt so connected to immediately that I I kinda stalked them for a while, and the stocking panned out. So here we are.

11:27 - 11:30
Ginger Craddock: Well, and I love that it was reciprocal.

11:30 - 11:30
Rikki Becker: Mhmm.

11:30 - 12:22
Ginger Craddock: Like they what what and I I knew the story because you shared it with me previously, but literally as I listened to you unpack the story just now, like I got cold chills because this is a culture at Admiral Merchants that's developing the talent pipeline from within, but they are also looking externally for where are the right people, the right cult cultural fit, the right timing. And so how they layered you in at the right time, and it gave you opportunity to see more about them, and it gave them opportunity to see more about you. And just Absolutely. They're not just saying that we promote, grow from within, and also attract the top talent. They literally are doing that, and we see that demonstration in your story.

12:22 - 12:26
Rikki Becker: Oh, I love that. It's such a fun story.

12:26 - 12:46
Ginger Craddock: It is. And then one of the things that you had opportunity to participate in was a company wide event with drivers. Share with us some of your takeaways from that company wide event that involved drivers Mhmm. But also other support team.

12:46 - 13:10
Rikki Becker: Correct. So I had heard about this when we spoke about it in my interview, of course, because this is something I would have to be heavily involved in, is there are annual awards banquet for the drivers and and agents or contractors and agents. So I didn't really understand the scope of it. Everybody said it's gonna be a lot. It's gonna be this, but I didn't I didn't couldn't really wrap my brain around it until I experienced it.

13:10 - 14:10
Rikki Becker: So we had it we do it at a different location every year, and we just recently had it in Nashville. We had almost 200 drivers come, agents come, and these are all, like, the the bread and well, all of our drivers are the bread and butter, but these are the the top producing people across our company for this year. To see that many drivers, contractors get invited as well as, you know, get up and get their award, talk about our the company from their point of view, meet with the agents, just the the interactions and the conversations and the the gratefulness that we all had for each other was such an impactful event to be a part of. I've seen companies have, you know, five drivers or 10 or whatever it may be, but to have that many people there out of our smaller fleet that we have, I left there with thinking about it daily. I still think about it daily, just the the mutual respect we all have for each other.

14:10 - 14:17
Rikki Becker: I think that was probably one of the most impactful things I've been a part of since I started my career.

14:17 - 14:28
Ginger Craddock: And so you mentioned that you guys haul the specialized, all the big interesting things that go down the Yeah. Current size of your fleet is approximately how many?

14:29 - 14:30
Rikki Becker: Approximately 500.

14:31 - 14:39
Ginger Craddock: And this was a great takeaway. From that event, you had approximately how many drivers that were recognized that were invited to Nashville.

14:39 - 14:41
Rikki Becker: 200. Mhmm.

14:41 - 15:12
Ginger Craddock: That That's huge. To your point, that's not one, two, five, or 10. No. So so I wanted our audience to hear, you guys have a a really nice sized fleet that is hauling these specialized goods and to be able to recognize that many we're we're talking top tier talent in all of your drivers, and it's that quality that pushes all of us forward both in support roles and as drivers. That that's a beautiful picture.

15:13 - 15:37
Ginger Craddock: And that brings us to your roles and responsibilities. In the past roles, you you were director of recruiting. Mhmm. At Admiral Merchants, you're actually director of contract services. And I know many executives that follow our podcast have multiple roles, and they're growing in their roles.

15:37 - 15:43
Ginger Craddock: So share with us a little bit about what does it mean to be director of contract services?

15:43 - 15:59
Rikki Becker: Well, I'm still figuring it all out. But, yeah, it's recruiting, obviously. Retention, which the retention rate is here is I've never heard of it anywhere else. So that's a huge piece. Stay on top of birthdays.

15:59 - 16:24
Rikki Becker: The little things that people don't really understand that matter, matter, and that's my job. We have a driver barbecue I have to run-in the fall. Things like that. I also handle one of my employees handles all the IFTAs, and the plate renewal, and all the titles and all that sort of stuff. So that is a very it sounds small, but since we're all ICs, it's a very big role.

16:24 - 16:32
Rikki Becker: So I help her out. You know, it's insurance, OCAK, physical damage, that's all falls under my plate.

16:32 - 17:06
Ginger Craddock: And when I think about the driver experience, they're out on the road. You need them driving the truck. And so the support that contract services that you and your team are offering to help that help them keep that paperwork up to date, that I have a friend in the industry who says, you either drive the truck or you support the person driving the truck. Is And I'm like, that is trucking. And so when I hear an example like what you and your team are doing, I'm like, that's excellence.

17:07 - 17:35
Ginger Craddock: Your team supporting the drivers. I love that. And I also heard in what you shared, how they express that gratitude back. Like, just hearing the stories from the driver's point of view, they realize this experience is a team effort, and they're able to do what they love because they've got this support surrounding them from you and your team.

17:36 - 17:59
Rikki Becker: You know what was probably my biggest moment with the contractors and the agents was at when I saw you. Being a part of Matt's for years, I've seen, you know, all different kinds of booths, setups. You know how it goes. But I've never had that many that stuck around the booth for the the entire time. I mean, was a couple moments where I had to say, hey, need you to go.

17:59 - 18:14
Rikki Becker: Because we have too many people in our tiny little booth. But I mean, would get them there in the morning, and the contractors had my booth set up. They would take it down at night. A driver, you know, somebody would walk down the aisle, why don't you work for Admiral Merchant? Are you an independent contractor?

18:14 - 18:26
Rikki Becker: And they so I my contractors became my recruiters, and that is, it was just so fun to see them be so proud of where they're contracting onto. So

18:26 - 18:30
Ginger Craddock: A 100%. And independent contractors are business owners.

18:30 - 18:31
Rikki Becker: Mhmm.

18:31 - 19:00
Ginger Craddock: And and so when they're having a good experience as business owners, they are excited to tell other business owners, here's what's working really well for me in this contract. And I just wanna also mirror back to you. I work these events, you know, every year. Mhmm. And I always have clear takeaways of who is engaging the drivers.

19:00 - 19:30
Ginger Craddock: They've got that energy that I saw at admiral merchants. And they're not talking among just among themselves, but they're actually you guys were engaging exactly like you say with the drivers. There was energy around your booth, and there were always people. And I can immediately, in my head, go basically the five booths that were that way. And drivers drivers know that.

19:31 - 19:44
Ginger Craddock: And it anyway, job well done, and it enthusiasm and authentic individuals are contagious. Oh. You know? So fun. You you guys do that really, really well.

19:44 - 19:46
Rikki Becker: Good. I'm so happy to hear that. Thank you.

19:46 - 20:09
Ginger Craddock: Yeah. It was fun to observe that. And then and that's an example of why for me not all people are the right people for me to work with and me to serve. Like, I'm looking I'm looking for that energy, that care for people, that that demonstration. And so also leadership development and career advancement.

20:09 - 20:36
Ginger Craddock: When I talk about expanding the mountaintop of leadership, it it's not just that I wanna grow my leadership ability, but I wanna bring as many people with me as possible to the top of the mountain on the journey with me. Because as we do that, the actual top of the mountain, in my opinion, expands. There's more opportunity than we can imagine.

20:36 - 21:01
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21:02 - 21:08
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21:08 - 21:18
Ginger Craddock: Ricky, what insights do you have to share and encourage others about career advancement developing their leadership?

21:20 - 21:56
Rikki Becker: You know, I think one of the biggest lessons I've learned as I've grown as a leader, and I've I haven't done this well, and I've done it really well, and all the in betweens, is just read the room. You know, ebb and flow your your delivery based on, you know, how everybody else is feeling. Do a little vibe check. You know, maybe you have to have a tough conversation with somebody, and you can tell today's just not the day instead of being negative and, you know, making it not a productive conversation, change it to tomorrow. There's always tomorrow.

21:56 - 22:19
Rikki Becker: You know? Every time you wake up in the morning, it's a new start. It's a new day. Brush off yesterday and just, you know, try to like I keep saying, ebbing and flowing. And, you know, I think that's probably my best advice because I've had the negative emails that have been sent out to everybody, and there's never a good reaction to that.

22:19 - 22:21
Rikki Becker: So that's probably my biggest takeaway.

22:23 - 22:27
Ginger Craddock: That's great. I'm hearing the emotional intelligence Mhmm. Of reading ourselves

22:28 - 22:28
Rikki Becker: Mhmm.

22:28 - 22:31
Ginger Craddock: Reading the room, and choosing timing.

22:32 - 22:34
Rikki Becker: There you go. I like that choosing timing.

22:35 - 22:55
Ginger Craddock: Choosing timing. It's probably where I really began to learn that was in my marriage. And Carl and I've been married for a really long time, have grown up together. And that was one of the earliest lessons I learned is Okay. To be a student of my man, my husband, and choose my time in having certain conversations.

22:55 - 23:20
Ginger Craddock: And it increased the chance of me getting the affirmative answer that I wanted to whatever I was talking with him about. And and I've definitely applied that in business. It's one of the cornerstones of being successful, I think. And so thank you for sharing that with us. It applies no matter where we are in that path of leadership and career development.

23:21 - 23:51
Ginger Craddock: What would you say what part of the headwinds that we've seen in attracting new talent is oftentimes students will say, hey. I wanna go into the trades or I can make an incredible living as a professional truck driver, and I can see the world and I can do these things. And what we see is many times students will get excited at career fair. They'll talk to parents, but then parents have a stereotype

23:51 - 23:52
Aaron Craddock: Mhmm.

23:52 - 24:17
Ginger Craddock: In their mind. Has there ever been a time because you mentioned how you transitioned from a totally different career, cosmetics to trucking, and you're not leaving trucking. It's your favorite. It is. And so what obstacles did you have that needed to shift in your mindset or your understanding about trucking, and what would you say to parents?

24:18 - 24:54
Rikki Becker: So my father was a truck driver for forty five years, and he is self he will say this. This is his story, so I'm not knocking anybody. But he's would say they paid me to nap Because he had one delivery a day, it was pretty, you know, back and He'd been with the company forever, and, you know, and he needed a he wanted to run his clock out or run a little bit longer, so he would pull over and nap. And that was my concept of trucking as a kid, and it's not what that is. I mean, he had a job that's, like, unheard of.

24:54 - 25:21
Rikki Becker: And so I think Misconceptionist. That I kinda I I was thought the same thing. Like, you know, drivers are rude, or they might be dirty, or all those stereotypes that are out there that are so unfounded. And so what I would tell parents is the different avenues in trucking. It's not just, you know, you pick up at the warehouse and deliver to Target, Walmart, what have you.

25:21 - 25:37
Rikki Becker: It's marketing. It's accounting. It's, you know, CFOs, CEOs. I mean, the the variety and opportunities that are out there in trucking are so vast. I mean, it's mechanics.

25:37 - 25:49
Rikki Becker: It's, you know, dealerships. You name it. You can do it in trucking. So if you can do it at, you know, any other company, you can do it in trucking. So I think that was my biggest misconception when I started.

25:49 - 25:53
Rikki Becker: Oh, they are there are so many opportunities. So

25:54 - 26:03
Ginger Craddock: There are. And the time I did a ride along with a professional driver, and his office, which was his truck

26:03 - 26:03
Rikki Becker: Yeah.

26:04 - 26:07
Ginger Craddock: Looked immaculate.

26:07 - 26:07
Rikki Becker: Mhmm.

26:08 - 26:56
Ginger Craddock: Like my engineer's husband that's an engineer in health care and a director, like and has functioned at the executive level for a really long time. Daryl's truck and the way that he runs his business is like that of my executive husband. And I'm like, man, you you you remind me so much of my husband. And so after that ride along, I became an advocate for professional truck drivers, professional truck drivers, professional truck drivers. Like, we cannot say enough about the professional nature of what it takes to run a business as a trucker, what it takes from a customer service, what it takes from a time management, safety management.

26:56 - 27:22
Ginger Craddock: It encompasses all of that. And so you may or may not wanna drive the truck. Right. But, Ricky, to your point, everything that you can imagine in business is available for the professional who wants to be in trucking. And the last thing that I would say related to that is it's the people.

27:23 - 27:36
Ginger Craddock: The people that are in trucking are solutions oriented. They do not see obstacles as deterrents or barriers. They see them as opportunities, and we hear that in your story.

27:36 - 27:37
Rikki Becker: Mhmm.

27:37 - 27:50
Ginger Craddock: And it really is a great place to advance professionally in in all avenues from the drivers to all of the support roles. So thank you for painting that picture for us.

27:50 - 28:02
Rikki Becker: Well, and the other part of it that I kinda left out is trucking is never going away. So if you're looking for a career where it's, you know, it's it's always going to be there, this is the world for you. So

28:03 - 28:11
Ginger Craddock: It is. It is. So just for fun as we wrap up, what advice do you have for peers in the industry?

28:11 - 28:26
Rikki Becker: I think when unfortunately, I had a role that was no longer there, I learned that this was something that I I did well. So I definitely recommend network. Network, network, network. Follow-up. Be honest.

28:26 - 28:36
Rikki Becker: Be true to yourself, and just keep those conversations rolling. That's my biggest piece of advice because I'm very grateful that I did some of that before.

28:38 - 28:51
Ginger Craddock: Yeah. And that authentic to yourself is what comes through and resonates with me, resonates with drivers, resonates with your team. Yeah. Genuinely. Genuinely.

28:51 - 28:57
Ginger Craddock: What are you reading right now, or what have you read that you've gained insights from?

28:57 - 29:16
Rikki Becker: So I am rereading Who Moved My Cheese. A, it's just a fun book, and b, it's just as your life changes, the book means different things for you. So I have different years with different highlighter colors for things that stood out to me over time. So it's usually an every other year read.

29:17 - 29:29
Ginger Craddock: That's a that's a pro tip right there is to use the different highlighters to see what captured your attention in the different years. Ginger's taking that one away and gonna apply that.

29:29 - 29:29
Rikki Becker: There you go.

29:29 - 29:36
Ginger Craddock: I like that. That's greatness. And then what goals are you working on outside of work, Ricky?

29:36 - 29:58
Rikki Becker: Not a super fun one, but needs to be done. Just overthinking. I you know, just like I had told you earlier, just making sure that, you know, somebody didn't say hi to you that morning. And in my mind, I would overthink that and replay it, and what did I do wrong? And 99% of the time, if not a 100, it has nothing to do with you.

29:58 - 30:10
Rikki Becker: And that is something that I really need to work on, and realize that the world does revolve. It doesn't always include me sometimes. So, that that's a tough one.

30:10 - 31:07
Ginger Craddock: And thank you for it just being safe and vulnerable in that because I remember at different points where I felt that in my career and that can that can creep up any time if our heart gets a little bit pricked about something, especially if I'm overtired, I will filter something very deeply personal that wasn't necessarily personal. And so just that awareness as we're developing our our career, I I really appreciate you sharing such a thoughtful, intimate thing that can penetrate our heart. And so assuming positive intent really makes a difference that we talked about. And, also, we never really know what's playing in the background Mhmm. Of another person's life.

31:07 - 31:14
Ginger Craddock: And that's where your superpower of being empathetic and reading the room

31:14 - 31:14
Aaron Craddock: Mhmm.

31:15 - 31:18
Ginger Craddock: Is why you are five gold stars at what you do, Ricky.

31:18 - 31:20
Rikki Becker: Aw. Thank you, Ginger.

31:20 - 31:34
Ginger Craddock: You're welcome. You're welcome. I love pulling and growing and learning with you. Aw. And thank you for being a leader that's expanding the mountaintop for others, not only your drivers, but also your teammates.

31:34 - 31:41
Ginger Craddock: And I love the work that you guys are doing there at Admiral Merchants with developing the pipeline career growth from within

31:42 - 31:42
Rikki Becker: Mhmm.

31:42 - 31:52
Ginger Craddock: But also attracting, always looking out, that that really great stream of the crop talent. That's how we get it is by creating those environments like that.

31:52 - 31:53
Rikki Becker: Thank you.

31:54 - 32:26
Ginger Craddock: Great job. Well, so if you are looking to develop your career, I encourage you to connect with Ricky. She is one of those innovative mountaintop expanding leaders. Surround yourself with innovative, positive people like Ricky, and look for ways to add as much value as you can to the person in front of you. That's how we continue to grow in trucking.

32:26 - 32:32
Ginger Craddock: Thank you so much from Hire Truckers, and we look forward to seeing you on the next episode.

32:32 - 32:44
Aaron Craddock: Thank you for joining us today. Our goal with the Hire Truckers podcast is to provide industry insights, marketing trends, and motivation to level up your recruiting game. If we added value, take a few seconds to share this with your network. Have a great week.