Enterprise Case Study
How a Large National OTR Fleet Lowered Cost per Hire by 22.6%
An anonymized engagement with a large national OTR fleet. Quality driver hires and cost per hire were the measures of success.
A national OTR fleet, measured by hires.
Client details are anonymized. The investment, reporting window and proof points below are from this fleet’s engagement with Hire Truckers.
Client
Large national OTR fleet
An anonymized national over-the-road fleet that needed driver hires at scale.
Challenge
Hires at scale, not just more leads
The fleet needed quality driver hires, not a larger pile of inquiries. Cost per hire and lead-to-hire conversion were the measures that mattered.
Investment
$45,000–$77,000 in monthly investment
Monthly recruiting investment ranged from $45,000 to $77,000. Over the relationship, the fleet invested more than seven figures with Hire Truckers.
What the reporting window showed.
Compared with the fleet’s prior performance in the same reporting window.
22.6%
lower cost per hire
2.2×
stronger lead-to-hire conversion
55%
fewer leads required per hire
$1,000+
saved per hire
Position. Attract. Convert. Scale.
The work followed The Scale Method: stronger positioning, targeted attraction, conversion paths through calls, forms and applications, then more investment behind what produced hires.
Position
We meet with your team to uncover what makes your opportunity attractive to the right drivers. Then we turn those insights into stronger positioning, messaging and creative.
Attract
We take your story to the right markets, audiences, and driver communities using the channels most appropriate for your hiring goals.
Convert
We give drivers the right ways to respond through calls, lead forms, and full applications, supported by AI and automation where they improve the driver experience.
Scale
We connect recruiting and retention outcomes to granular campaign data, identify what is working, and find opportunities to scale your fleet or fill empty trucks.
How these results were measured.
Cost per hire and lead-to-hire conversion were calculated from campaign activity connected to hiring outcomes in the fleet’s ATS. Performance was compared against the fleet’s prior results in the same reporting window.
The client is anonymized. Figures describe this engagement only.
What these results do not claim.
These results are for one large national OTR fleet during a defined reporting period, with $45,000–$77,000 in monthly investment. Other fleets will differ by market, offer, recruiting process and starting performance.
We do not claim these results are guaranteed for every program.
Let's Talk
Let's map your path to hires at scale.
Meet with our team to discuss your hiring goals, current performance and opportunities to produce more hires or cut marketing cost. We will determine whether Hire Truckers is the right partner and what it could take to reach your goals.
- Built primarily for fleets with 200 or more trucks
- Programs begin at $20,000 per month in marketing investment
- We work with select fleets where we can add the most value
Send us a message
We'll be in touch within one business day.